Assistant Professor

Email: yqiu@tongji.edu.cn

Tel: +86-21-65982339

· CV

Academic qualifications

  • Ph.D.     The University of Texas at Dallas, Management Science (Marketing Concentration)
  • MBA,     Rensselaer Polytechnic Institute
  • B.Econ,     Nanjing University


Academic and Professional experience

  • 2018.6 – present, Assistant Professor, Advanced Institute of Business, Tongji University


Selected Recent Conference Presentations

  • “Online Cash Back Strategic Discounting to Limit Search”, INFORMS Marketing Science Conference, Fudan University, Shanghai, China, 2016
  • “The Effects of Supply Limits and “Sold Out” Messages on the Success of Daily Deals”, INFORMS Marketing Science Conference, Emory University, Atlanta, GA, 2014


Research Interests

  • Substantive: Digital Marketing with emphasis on: Measuring response to Online Advertising, Analyzing Online Pricing strategies, Platform Design and Consumer Search
  • Methodology: Game Theory, Econometrics, Modeling Dynamics


Honors and Awards

  • Fellow, Marketing Science Doctoral Consortium, Fudan University, 2016
  • Fellow, Marketing Science Doctoral Consortium, Emory University, 2014
  • Nominee, Student Teaching Award, The University of Texas at Dallas, School of Management, 2017
  • The University of Texas at Dallas Ph.D. Scholarship, 2011-Present

Contact Us

Address: Tongji Building A, Zhangwu Road 1,

               Shanghai 200092

Tel: 0086-21-65981341