【公开学术报告】Re-examining Dominant Design and Industry Emergence in the Digital Age

Re-examining Dominant Design and Industry Emergence in the Digital Age

Guest Speaker:   Yining LUO (Cambridge University)

Date & Time:      13:30-15:00 (Beijing Time), Wed. 19th, Oct. 2022

Zoom Meeting:   850 558 86821（Password: 733371）

Click the Link:   https://us02web.zoom.us/j/85055886821

ABSTRACT

In this digital era, solution and service-centric industries enabled by digital technologies such as cloud computing, big data, and artificial intelligence are emerging and burring the organizational and industrial boundaries. Compared with the existing literature based on the product-centric manufacturing sectors, the dominant designs in this digital era have become more dynamic and complex with more emphasis on diverse application scenarios given the increasingly customized and comprehensive value propositions. To explore the dynamics of dominant designs in this digital age, we conducted an in-depth longitudinal case study of the cloud computing industry in China. Through analyzing the process of industry emergence and the dynamics of dominant designs, this research identifies the decoupling of design dominance and elaborates on how the dynamics of dominant designs unfold and influence industry emergence. Our findings have implications for entry strategy and competitive strategy in emerging industries.