【学术讲座】压力转变下的合法性策略调整

语言：中文报告（英文演示文稿）

ABSTRACT | 课程摘要

Organizations often decouple formal policies from actual practices to gain legitimacy, yet such strategies carry risks as legitimacy pressures increasingly demand accountability, transparency, and measurable outcomes. To sustain legitimacy over time, firms must adapt their decoupling strategies—but research has paid limited attention to how these strategies evolve. Drawing on a ten-year study of China’s HNTE certification program, where technology firms sought legitimacy as innovative entities, we identify two types of R&D-related decoupling and track their evolution. We find that after obtaining certification, firms reduce their initial decoupling but do not fully comply with regulatory expectations; instead, they shift to subtler, less detectable forms of decoupling. These dynamics are amplified under stronger formal regulatory pressures and informal social expectations. Our findings advance understanding of the temporal dynamics of decoupling and offer practical insights for managing legitimacy in complex regulatory environments.

GUEST BIO | 讲者介绍

王鹤丽教授现为新加坡管理大学李光前商学院战略管理讲席教授（Janice Bellace Professor）、研究生院院长、长江学者讲座教授，曾担任Academy of Management Journal和Academy of Management Review的副主编，以及Management Organization Review的咨询编辑。王鹤丽教授的研究聚焦于企业资源基础理论、战略人力资本、利益相关者管理和企业社会责任，众多研究成果发表于战略与组织领域顶级期刊，包括Academy of Management Review、Academy of Management Journal、Strategic Management Journal、Organization Science和Journal of International Business Studies等。