赵恒   博士后 邮箱: 2010113@tongji.edu.cn CV_Heng_Zhao.pdf

教育背景

• 2018.9 ~ 2025.9 Ph.D. in Business Administration, Tongji University （Advisor: Chunyang Tong）, Shanghai, China

• 2014.9 ~ 2018.6 B.A. in Agricultural Economics,  China Agricultural University, Beijing, China

• 2017.8 ~ 2018.5 B.A. in Agribusiness, Oklahoma State University, Stillwater, United States

研究兴趣

• Healthcare operations management, AI-integrated service delivery, Digital platforms, Causal inference, and econometrics  

工作经历

• 2025.11-Present, Postdoctoral Fellow, Advanced Institution of Business (AIB), Tongji University

科学研究

PUBLICATIONS (†co-first authorship, *corresponding author)

1. Zhao, Heng*† and Sijia Zhou†. (2025). Foot in Both Camps: How Do Activities on Third-Party Online Healthcare Platforms Affect Doctors' Demand on Official Online Healthcare Platforms?. Decision Support Systems, 188, 114350. (SCI Q1/ABS 3*)

2. Zhao, Heng and Xuejing Cao*. (2023). Who Is Facing Higher Increased Demand After the Online-Offline Channel Integration? Evidence from Public Hospitals in China. Risk Management and Healthcare Policy, 16, 2635–2648. (SCI/SSCI Q2)

3. Cao, Xuejing, Guohao Li, and Heng Zhao*. (2025). Can Telemedicine Help Integrate the Referral-based Healthcare System? An Economic and Operational Analysis. PloS One, 20(11), e0336490. (SCI Q2)

SELECTED WORKING PAPERS

1. 线上医疗渠道对患者访问需求和停留时间的影响, (4th) Revise and Resubmit at 管理科学学报. (first author) (with Chunyang Tong, Hongxiang Fei, Yuelong Jiao)

2. Are Goal Achievements Effective in Driving Product Usage? Evidence from a Video Game Platform, work-in-progress. (with Nan Li and Honglin Deng)

3. The Impact of Medical Consortia on Patient Visit Frequencies, Costs, and Health Outcomes, work-in-progress. (first author) (with Chunyang Tong)

4. Price Cuts Without Savings: The Unintended Consequences of Centralized Drug Procurement, work-in-progress. (corresponding author) (with Nan Li, Xu Li, Yuanchen Li, and Xiuguo Song)

SELECTED WORKING PAPERS

• Foot in Both Camps: How Do Activities on Third-Party Online Healthcare Platforms Affect Doctors' Demand on Official Online Healthcare Platforms?

– POMS-China 2024, Hefei, China

– POMS-HK 2024, Hong Kong, China

• The Impact of Online Service Channels on Visit Demand and Sojourn Time.

– 管理科学与工程学会服务科学与工程分会年会2024, Hangzhou, China (Best Paper Award)

– POMS-HK 2024, Hong Kong, China

• The Impact of Medical Consortia on Patient Visit Frequencies, Costs, and Health Outcomes.

– POMS-HK 2025, Hong Kong, China

• Centralized Drug Procurement Reduces Prices but Increases Expenditures: Evidence from China.

– POMS-HK 2026, Shenzhen, China

ACADEMIC SERVICE  

Session Chair: POMS-HK, 2026 (Emerging Topics in Healthcare Operations, Co-Chair: Yuanchen Li)

Ad-hoc Referee: Humanities and Social Sciences Communications, Asia Pacific Journal of Marketing and Logistics