李楠    
  助理教授

  邮箱: nanli88@tongji.edu.cn

  办公电话:+86-21-65983055
  · CV

 

教育背景

  • Ph.D.     University of Rochester, Business Administration

  • M.S.      Southeast University, Economics

  • B.A.      Guandong University of Foreign Studies, English

研究兴趣

  • Quantitative Marketing

  • Empirical IO

  • Structural Model

  • Causal Inference

  • Two-sided Market in Entertainment Industry 

工作经历

  • 2019.07 – present, Assistant Professor, Advance Institute of Business, Tongji University

论文发表

  •  Avery Haviv, Yufeng Huang and Nan Li, “Intertemporal Demand Spillover Effects on Video Game Platforms”, Management Science,2020

会议报告

  •  “Intertemporal Demand Spillover Effects on Video Game Platforms”
    -Marketing Dynamics Conference, HKUST, 2017
    -Marketing Science Conference, Fudan, 2016

  •  “The Effect of Expanding and Sharing Intellectual Property Rights”
    -Marketing Dynamics Conference, Maryland, 2019

科研项目

  • 移动应用平台对于模仿应用的管理策略研究,上海市浦江人才计划,主持人:李楠,2020.11.30~2021.10.31 

荣誉/获奖

  • Fellow, Marketing Science Doctoral Consortium, Fudan University, 2016

  • Simon Business School Ph.D. fellowship, 2013-2018

联系方式

地址:上海市四平路1500号同济大厦A楼21楼 | 电话:021-6598 1341

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