教育背景

• Ph.D.      in Marketing, University of Minnesota, 2020

• M.S.       in Applied Economics, Cornell University, 2014 

• B.A.       in Economics, Xiamen University, 2011 

研究兴趣

• Substantive: Digital Marketing, Online Platform, Marketing Channel, Consumer Search, and Procurement
  

• Methodology: Applied Game Theory, Econometric Model, and Experiment

工作经历

• 2020.08 – Present, Assistant Professor, Advanced Institution of Business (AIB), Tongji University 

科学研究

PUBLISHED PAPERS

• Wang, R., Zhu, Y., & John, G. (2022). Prominent Retailer and Intrabrand Competition. Journal of Marketing Research, 59(3), 517-533.

• Wang R, Liaukonyte J, Kaiser HM. Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness to Pay by Consumer Body Mass Index. Agricultural and Resource Economics Review. 2018;47(1):1-31.

RESEARCH FUND                                                            

• 互联网流量聚集对产品设计与定价的影响机理. 国家自然科学基金青年项目. 主持，2023- 2024
  

• 流量时代的企业产品设计与平台监管：基于消费者搜索的视角. 上海市浦江人才计划. 主持，2022-2025