王睿通   


助理教授

邮箱: wangruitong@tongji.edu.cn


 CV

 

教育背景

  • Ph.D.      in Marketing, University of Minnesota, 2020

  • M.S.       in Applied Economics, Cornell University, 2014 

  • B.A.       in Economics, Xiamen University, 2011 

研究兴趣

  • Substantive: Digital Marketing, Online Platform, Marketing Channel, Consumer Search, and Procurement

  • Methodology: Applied Game Theory, Econometric Model, and Experiment

工作经历

  • 2020.08 – Present, Assistant Professor, Advanced Institution of Business (AIB), Tongji University 

科学研究

PUBLISHED PAPERS

  • Ruitong Wang, Ye Qiu* (2024) Dual Role and Product Featuring Strategy of Digital Platform. Marketing Science 0(0). https://doi.org/10.1287/mksc.2022.0338

  • Wang, R., Zhu, Y., & John, G. (2022). Prominent Retailer and Intrabrand Competition. Journal of Marketing Research, 59(3), 517-533.

  • Wang R, Liaukonyte J, Kaiser HM. Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness to Pay by Consumer Body Mass Index. Agricultural and Resource Economics Review. 2018;47(1):1-31.

RESEARCH FUND                                                            

  • 互联网流量聚集对产品设计与定价的影响机理. 国家自然科学基金青年项目. 主持,2023- 2024

  • 流量时代的企业产品设计与平台监管:基于消费者搜索的视角. 上海市浦江人才计划. 主持,2022-2025 


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