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【学术研讨】Seminar on Marketing Strategy Research
发布时间：2017-10-17
Time: Oct. 26-27, 2017
Venue: Room 402, Tongji Building A
speakers：
Robert W. Palmatier
Professor of Marketing
John C. Narver Endowed Professor in Business Administration
Research Director of the Center for Sales and Marketing Strategy
Foster School of Business, University of Washington
Editor-in-Chief Journal of the Academy of Marketing Science
Area Editor for the Journal of Marketing
Research Director for Center of Sales and Marketing Strategy
Eric (Er) Fang
Professor of Business Administration and James F. Towey Faculty Fellow
College of Business in Business at Illinois
Outlines:
Day 1: Seminar on Marketing Strategy Research
08:15~9:45 | Research stream presentation on relationship marketing (by Prof. Robert Palmatier) |
09:45~10:00 | Tea break and free communications |
10:00~11:30 | Research stream presentation on innovation (by Prof. Eric Fang) |
11:30~13:00 | Working Lunch and free communications |
13:15~15:40 | Designing and Implementing an Effective Research Program in Marketing Strategy (by Prof. Robert Palmatier) |
15:40~16:00 | Tea break and free communications |
16:00~18:30 | Methodology for Strategy Research (by Prof. Eric Fang) |
18:30 | Network Reception |
Day 2: Research Workshop on Marketing Strategy Research
08:15~8:45 | Linking the Global Sales and Marketing Strategy Institute to Tongji (by Prof. Robert Palmatier) |
08:45~TBD | Project presentations by attendees (15 to 20 minutes per person) |
TBD-TBD | 1-on-1 meetings with Eric and Rob on data opportunities and high potential projects |
