【公开学术报告】The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behaviour

Topic: The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behaviour

Date & Time: 9:30-11:00am, Mon. 22^nd, October 2018

Venue: Room 2101, Tongji Building A

Language: English

Speaker：Dr. Shaobo LI (Nanyang Technological University, Singapore)

ABSTRACT

This paper examines the implication of idealistic versus pragmatic mindsets — the tradeoff between placing values and principles above practical concerns versus being practical oriented in the context of charitable behaviour. We propose and show that individuals and countries with an idealistic (vs. pragmatic) mindset are more (vs. less) likely to engage in charitable behaviours and this effect is driven by greater intrinsic (vs. extrinsic) motivation underlying their charitable decision-making. Furthermore, consistent with the mediating role of intrinsic versus extrinsic motivation, we show that charitable appeals that emphasize the external benefits of charitable giving increase charitable behaviour among pragmatic individuals but not among idealistic individuals. In contrast, charitable appeals that emphasize the internal meaning of charitable giving increase charitable behaviour among idealistic individuals but not among pragmatic individuals. Finally, theoretical and managerial implications of the current research are discussed.

Keywords: idealistic mindset; pragmatic mindset; charitable behaviour; intrinsic versus extrinsic motivation