WORKSHOP | Research Success in Premier Journals

Research Success in A* Journals

Presented By

Prof. Robert W. Palmatier

9:30~11:00 Thursday 18^th April, 2019

@Room 309, Tongji Building A

Key takeaways:

1. Avoiding rejection and designing high-impact research

2. Increasing a paper’s contribution

3. How to identify and execute emerging-topic research

4. Positioning: Better story telling

About the Presenter:

• Editor for past 6 years at 3rd and 5th highest impact business journals (Journal of Marketing, Journal of Academic of Marketing Science)

• Processed over 2000 papers as editor

• 10th most productive scholar in marketing (top 4 UTD journals) from 2008 to 2017

• Highly cited researcher (top 1%) by Clarivate Analytics

• Nine global research awards and multiple Executive MBA teaching awards

• Founder and research director for Sales and Marketing Strategy (SAMS) Institute.

• Lead author on 6 books over past 3 years 2017- 2019

• Relationship Marketing in the Digital Age

• The Intelligent Marketer’s Guide to Data Privacy

•  Omnichannel Marketing Strategy

• Customer Engagement Marketing

• Marketing Strategy: Based on First Principles and Data Analytics

• Handbook of Customer Centricity: Strategies for Building a Customer-Centric Organization

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