COURSE DESCRIPTION
This workshop covers selected topics on strategic marketing and management, with a focus on critical review of their theoretical foundations and substantial issues. Seminar topics include: firm capabilities and learning, product innovation, interfirm exchanges, global strategy, and emerging market strategies. The emphasis will be on the critical review of their theoretical framework and model development of new research projects.
COURSE OBJECTIVES
*To acquire an in-depth understanding of the theories, concepts, models, and paradigms that collectively form the foundation for strategy.
* To gain the critical review skills in identifying the major assumptions, strengths, and limitations of academic papers.
*To develop the critical thinking in generating theory-driven research ideas
*To learn the skills of developing research papers for top-tier journals.
REGISTRATION BY THE LINK BELOW
http://aib-tongji.mikecrm.com/Gt255R6
GUEST BIO
Prof. Kevin Zhou is Chang-Jiang Scholar Chair Professor, Chair Professor of Strategy and International Business, and Chung Hon-Dak Professor in Strategy and International Business at HKU Business School, The University of Hong Kong.
Prof. Zhou received a B.E. (with honors) in Automatic Control and an M.S. in Economics and Management at Tsinghua University, and a Ph.D. specializing in Marketing and Strategy from Virginia Polytechnic Institute and State University.
Prof. Zhou’s research interests include capabilities and innovation, trust and relational ties, and strategic issues in emerging markets and China.
Prof. Zhou has published numerous papers in top-tier journals such as Administrative Science Quarterly, Strategic Management Journal, Academy of Management Journal, Journal of Marketing, Journal of International Business Studies, Organization Science, and among others. He received the HKU Outstanding Researcher Award in 2016, FBE Outstanding Researcher Award in 2013 and HKU Research Output Award in 2006 and 2011.
Prof. Zhou currently serves as the editorial board member of leading journals such as Strategic Management Journal and Journal of International Business Studies. He also served as the senior editor of Asia Pacific Journal of Management, associated editor of Journal of International Marketing, as well as the Panel Member of Business Studies Panel, HK Research Grants Council.
Prof. Zhou’s work is highly influential. He has been the World’s Top 1% cited scholars based on ISI's Essential Science Indicators (ESI) since 2011. Since 2016, he has been on the list of Highly Cited Scientific Researchers in the World (Web of Science), which makes him the only Business and Economics Scholar in Greater China with this honor
