邱 烨   

助理教授

邮件: yqiu@tongji.edu.cn

办公电话:+86-21-65982339

CV

 

教育背景

  • Ph.D.     The University of Texas at Dallas, Management Science (Marketing Concentration)

  • MBA     Rensselaer Polytechnic Institute

  • B.Econ     Nanjing University

研究兴趣

  • Substantive: Digital Marketing with emphasis on: Measuring response to Online Advertising, Analyzing Online Pricing strategies, Platform Design and Consumer Search

  • Methodology: Game Theory, Econometrics, Modeling Dynamics 

工作经历

  • 2018.6 – present, Assistant Professor, Advanced Institute of Business, Tongji University 

科学研究

Journal Publications (Chronological, alphabetical)

§  Ye Qiu andRam C. Rao (2020). Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites.  Marketing Science 39(4):743-762

Selected Working Papers

§  “Who Benets from Platform Entry if Multi-Agent Prices Signal Product Quality? , with Ram C. Rao, Minor Revision at Marketing Science

§  “Dual Role and Product Featuring Strategy of Digital Platform, with Ruitong Wang, Revise and Resubmit at Marketing Science

§  “Benefit from Your Competitors: Franchise Service and Online Competition, with Wenzheng Mao and Ying-Ju Chen, Reject and Resubmit at Manufacturing & Service Operations Management

Working in Progress

§  Duopoly Competition in the Presence of Strategic Consumers with Budget Constraint

§  Endogenizing the Assignment of Prominence: the implications of default option

Conference Proceedings

§  Dual Role and Product Featuring Strategy of Digital Platform”, POMS International Conference, Hangzhou, China, 2023

§  Dual Role and Product Featuring Strategy of Digital Platform”, China Marketing International Conference, Chengdu, China, 2023

§  Merchant and Platform: Pricing Strategy and Product Entry”, China Marketing International Conference, Guangzhou, China, 2019

§  Online Cash Back Strategic Discounting to Limit Search”, INFORMS Marketing Science Conference, Fudan University, Shanghai, China, 2016

§  The Effects of Supply Limits and “Sold Out” Messages on the Success of Daily Deals”, INFORMS Marketing Science Conference, Emory University, Atlanta, GA, 2014

Invited Research Seminar

§  “Who Benets from Platform Entry if Multi-Agent Prices Signal Product Quality? , NYU Shanghai, China, 2021

§  Platform Entry and Merchant Prots under Quality Uncertainty: Multi-Agent Price Signaling”, Shanghai Jiao Tong University, China, 2021

§  Merchant and Platform: Pricing Strategy and Product Entry”, Nanjing University, China, 2019

教育教学

Principles of Marketing, undergraduate (UTD)

Service Marketing, undergraduate (Tongji)

荣誉/获奖

§  Fellow, Marketing Science Doctoral Consortium, Fudan University, 2016

§  Fellow, Marketing Science Doctoral Consortium, Emory University, 2014

§  Nominee, Student Teaching Award, The University of Texas at Dallas, School of Management, 2017

§  The University of Texas at Dallas Ph.D. Scholarship, 2011-Present


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