教育背景

• Ph.D.     The University of Texas at Dallas, Management Science (Marketing Concentration)

• MBA     Rensselaer Polytechnic Institute

• B.Econ     Nanjing University

研究兴趣

• Substantive: Digital Marketing with emphasis on: Measuring response to Online Advertising, Analyzing Online Pricing strategies, Platform Design and Consumer Search

• Methodology: Game Theory, Econometrics, Modeling Dynamics 

工作经历

• 2018.6 – present, Assistant Professor, Advanced Institute of Business, Tongji University 

科学研究

Journal Publications (Chronological, alphabetical)

• Ye Qiu, Ram C. Rao (2023) Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? Marketing Science

• Ye Qiu andRam C. Rao (2020). Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites.  Marketing Science 39(4):743-762

Selected Working Papers

• “Who Benefits from Platform Entry if Multi-Agent Prices Signal Product Quality? , with Ram C. Rao, Minor Revision at Marketing Science

• “Dual Role and Product Featuring Strategy of Digital Platform, with Ruitong Wang, Revise and Resubmit at Marketing Science

• “Benefit from Your Competitors: Franchise Service and Online Competition, with Wenzheng Mao and Ying-Ju Chen, Reject and Resubmit at Manufacturing & Service Operations Management

Working in Progress

•  Duopoly Competition in the Presence of Strategic Consumers with Budget Constraint
  

•  Endogenizing the Assignment of Prominence: the implications of default option

Conference Proceedings

• “Dual Role and Product Featuring Strategy of Digital Platform”, POMS International Conference, Hangzhou, China, 2023

• “Dual Role and Product Featuring Strategy of Digital Platform”, China Marketing International Conference, Chengdu, China, 2023

• “Merchant and Platform: Pricing Strategy and Product Entry”, China Marketing International Conference, Guangzhou, China, 2019

• “Online Cash Back Strategic Discounting to Limit Search”, INFORMS Marketing Science Conference, Fudan University, Shanghai, China, 2016

• “The Effects of Supply Limits and “Sold Out” Messages on the Success of Daily Deals”, INFORMS Marketing Science Conference, Emory University, Atlanta, GA, 2014

Invited Research Seminar

• “Who Benefits from Platform Entry if Multi-Agent Prices Signal Product Quality? , NYU Shanghai, China, 2021

• “Platform Entry and Merchant Profits under Quality Uncertainty: Multi-Agent Price Signaling”, Shanghai Jiao Tong University, China, 2021

• “Merchant and Platform: Pricing Strategy and Product Entry”, Nanjing University, China, 2019

教育教学

• Principles of Marketing, undergraduate (UTD)

• Service Marketing, undergraduate (Tongji)

荣誉/获奖

• Fellow, Marketing Science Doctoral Consortium, Fudan University, 2016

• Fellow, Marketing Science Doctoral Consortium, Emory University, 2014

• Nominee, Student Teaching Award, The University of Texas at Dallas, School of Management, 2017

• The University of Texas at Dallas Ph.D. Scholarship, 2011-Present